Startups: 5 Ways to Know if Your Sales Model Will Scale


This week I wrote a guest post for the team at SecureDocs about how startups know whether they are ready to invest in sales and acquisition. Some business models make it difficult to sell cost-effectively, yet I see startups pouring cash into sales at the first sign of revenue. In the article I outline five ways that successful startups know it’s time to scale:

1. The sales model is repeatable.

2. Customer Lifetime Value is greater than Customer Acquisition Cost.

3. Your team has climbed the Sales Learning Curve.

4. Revenue per sales employee makes sense.

5. You’ve nailed your core market.

You can read the whole article at the SecureDocs blog.